SuperValu

SuperValu is a supermarket chain that operates throughout the island of Ireland. SuperValu is operated as a symbol group; each supermarket is independently owned, with individual owners using the SuperValu format and selling the chain's own brand products. SuperValu outlets tend to be larger than the convenience shop formats used by many other symbol group retailers such as Centra, Gala and Spar, and the larger SuperValu units are on a par with full-service supermarkets. Their main competitors are Dunnes Stores and Tesco.